One Love: Personalization In A Cross-Device World

One of the biggest trends that online and omni-channel retailers are bowing to is that of personalization; and rightly so. Creating a more perfect snapshot of your customer and retargeting or re-engaging experiences in realtime based on their preferences, habits and even gender identity is proving to be a boon for business. Collecting and bucketing […]

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Enhancing the Digital Customer Experience

  Providing an exceptional customer experience is important for eCommerce merchants. In fact, research firm Gartner estimates that in 2016, “89% of companies expect to compete mostly on the basis of customer experience“. To gain more insight into this topic, Riskified sat down with eCommerce expert Heather Nigro to discuss how retailers can optimize the digital […]

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Customer Conversion — Don’t Play Favorites

I have never worked anywhere that did not have the classic ‘chicken and egg’ customer conversion problem. How do we obtain new customers and what do we do with the old ones? In the startup space your only job, presumptively, is to build that list, drive those sales and turn a profit. But approaching your […]

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Fraud in eCommerce — Taking Fashion Risks in the Expanding Global Market

If you have worked on the retailer side of eCommerce you will be all too familiar with the distinct dread that accompanies a chargeback. It can feel especially dubious when you are certain that you are putting your best efforts forward in the fight against fraud. All too often, though, we see companies who have […]

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