One Love: Personalization In A Cross-Device World

One of the biggest trends that online and omni-channel retailers are bowing to is that of personalization; and rightly so. Creating a more perfect snapshot of your customer and retargeting or re-engaging experiences in realtime based on their preferences, habits and even gender identity is proving to be a boon for business. Collecting and bucketing […]

#ClintonNation: Who’s with Hill?

Who are Hillary Clinton’s supporters? Moxxii CEO + Founder Heather Nigro is one such voter who will be casting her ballot come November in favor of Mrs. Clinton. The USA Today Network recently interviewed Heather about why she thinks Hillary is the right woman for the job, “I feel Hillary Clinton is the most qualified for […]

Enhancing the Digital Customer Experience

  Providing an exceptional customer experience is important for eCommerce merchants. In fact, research firm Gartner estimates that in 2016, “89% of companies expect to compete mostly on the basis of customer experience“. To gain more insight into this topic, Riskified sat down with eCommerce expert Heather Nigro to discuss how retailers can optimize the digital […]

Customer Conversion — Don’t Play Favorites

I have never worked anywhere that did not have the classic ‘chicken and egg’ customer conversion problem. How do we obtain new customers and what do we do with the old ones? In the startup space your only job, presumptively, is to build that list, drive those sales and turn a profit. But approaching your […]

Fraud in eCommerce — Taking Fashion Risks in the Expanding Global Market

If you have worked on the retailer side of eCommerce you will be all too familiar with the distinct dread that accompanies a chargeback. It can feel especially dubious when you are certain that you are putting your best efforts forward in the fight against fraud. All too often, though, we see companies who have […]

The great testing debate: CRO vs. UX – how to optimize for online success.

User experience (UX) optimization and conversion rate optimization (CRO). They both utilize testing software, employ creative data geeks, with an eye toward improving business results. But where does the common ground end? Where do things get nasty? Does it always, always, always have to come to this? We think/hope not. We think there’s plenty of […]

What we can learn from David Bowie about conversion-driven content with Moxxii’s Heather Nigro

We can write elegant, inspiring copy all day long and that’s great, but when we really need proof of what is and is not working to improve sales and engagement, we turn to people like Heather Nigro. C.Black Content recently interviewed Founder and CEO of strategy consulting firm Moxxii, Heather has years of experience working […]

How to Fire Underperforming Vendors

You’re only good as the company you keep – or so the saying goes. The same is true for vendors you hire to execute key initiatives for your company. Whether it’s a digital agency for development, SEO company to drive traffic, or third-party software solution to increase sales, there is nothing worse than signing on […]