One Love: Personalization In A Cross-Device World

One of the biggest trends that online and omni-channel retailers are bowing to is that of personalization; and rightly so. Creating a more perfect snapshot of your customer and retargeting or re-engaging experiences in realtime based on their preferences, habits and even gender identity is proving to be a boon for business. Collecting and bucketing […]

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Customer Conversion — Don’t Play Favorites

I have never worked anywhere that did not have the classic ‘chicken and egg’ customer conversion problem. How do we obtain new customers and what do we do with the old ones? In the startup space your only job, presumptively, is to build that list, drive those sales and turn a profit. But approaching your […]

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The great testing debate: CRO vs. UX – how to optimize for online success.

User experience (UX) optimization and conversion rate optimization (CRO). They both utilize testing software, employ creative data geeks, with an eye toward improving business results. But where does the common ground end? Where do things get nasty? Does it always, always, always have to come to this? We think/hope not. We think there’s plenty of […]

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