Entries by Mike

The great testing debate: CRO vs. UX – how to optimize for online success.

User experience (UX) optimization and conversion rate optimization (CRO). They both utilize testing software, employ creative data geeks, with an eye toward improving business results. But where does the common ground end? Where do things get nasty? Does it always, always, always have to come to this? We think/hope not. We think there’s plenty of […] READ MORE

How to Fire Underperforming Vendors

You’re only good as the company you keep – or so the saying goes. The same is true for vendors you hire to execute key initiatives for your company. Whether it’s a digital agency for development, SEO company to drive traffic, or third-party software solution to increase sales, there is nothing worse than signing on […] READ MORE